Welcome to the Pia Jewellery website which is operated by Pia Jewellery Direct Ltd (in this Agreement, "Pia Jewellery", "we", "us" or "our").

1. The Contract between you and us

When buying goods or services on the internet, you are entering a legally binding contract. We must receive payment in whole for the price of the goods that you order before your order can be accepted.

We will email you to confirm that your order has been received by us to the email address provided by you in association with your Pia Jewellery account. This is not an Order Acceptance from Pia Jewellery.

Our acceptance of your order takes place on the dispatch to you of the products ordered unless we notify you that we do not accept your order, or you have cancelled your order in accordance with clause 3. You will receive another email once your order is dispatched.

Our acceptance of your order brings into existence a legally binding contract between us. Only adults (persons aged 18 and over) are entitled to enter into legally binding contracts and as a result are the only people entitled to transact through this site. Any other individuals who are unable to perform legally binding contracts are prohibited from ordering goods using this site. If you do not qualify do not use this site.

For deliveries to destinations outside of the European Union, including the United Kingdom, Ownership and Title of the goods supplied remains with Pia Jewellery until full payment is received.

For deliveries to customers located in the European Union, your parcel will be delivered duty paid (DDP) and you should not have to pay any charges to your local carrier or postal service. Your goods are being delivered from the United Kingdom. Pia Jewellery is the importer of record. Ownership and Title of the goods supplied remains with Pia Jewellery until full payment is received and the goods have been despatched.

2. Payment, Pricing, Discount Codes & Offer Vouchers


Payment is taken in full at the time of order.


The prices payable for goods that you order are as set out on our website. All of our prices are stated in UK Pounds (£) Sterling and you will be billed in this currency.

If you purchase from outside the UK, currency fluctuations and charges levied by your bank or card provider may make a difference to the amount billed on your credit/debit card.

Promotional/Discount codes

  • Promotional discount codes may occasionally be published by us or through third parties which may apply in respect of any, or particularly designated, purchases made through this website. Such codes may only be applied to purchases of full-price items and cannot be used in conjunction with any other offer or discounts.
  • Further to the above, discount codes for free gift items can only be redeemed in conjunction with the purchase of a full -price item.

Special Offers & Free Delivery

  • All special offers available for purchase without the use of a promotional/discount code are limited whilst stocks last.
  • Free Delivery offers apply to standard delivery only and does not include express/next day delivery options. Such offers may be extended or removed at any time.

Refer a Friend

  • The referred friend is offered 15% off their first order off any order value, for each friend who orders for the first time.
  • In order for the referred friend to qualify for the reward they must be a new customer and the referred friend must meet the conditions of their reward.
  • New customers can only be referred once.
  • The referrer will receive 10% off their next order off any order value once the referred friend has placed their first order. This offer is single use only.
  • If you refer an additional friend, you will receive a new discount code.
  • Any referral offers are not valid in conjunction with any other offers or discounts.
  • We reserve the right to stop the refer a friend campaigns if there is any misuse of the refer a friend scheme.
  • Rewards will be delivered to the referrer on the day of the referred friend's purchase.
  • The Referrer will be notified by email once a referred friend has purchased and when the reward has been earned.
  • Referral rewards cannot be combined with other discount codes in a single order.
  • Pia Jewellery reserves the right to refuse the issue of any reward to any Referred Friend or Referrer at any time.
  • Pia Jewellery reserves the right to vary any and all elements of this offer at any time without notice.

3. Cancellation Rights

Cancellation by you

Subject to 3.1.3 below, you may cancel your contract with us for the goods you order at any time up to the end of the fourteenth working day from the date you receive the ordered goods. You do not need to give us any reason for cancelling your contract nor will you have to pay any penalty, although we value any comments or suggestions that may help us improve our service. To cancel the order in its entirety please return the goods or contact us to advise you will be returning the goods within 14 days. If you notify us, you will have a further 14 days to return the entire order.

Your right to cancel your contract with us for the goods you have ordered is subject to:

  • You not having removed labels or ruined the packaging.
  • The item(s) cannot be made to order or have a bespoke personal message, which due to their unique nature, cannot be exchanged or returned unless they are faulty.

We will refund you within 14 days of the goods being returned to us and will email you to advise once processed. If the order is returned in its entirety within 14 days, we will also refund your original delivery charge.

To cancel your contract, you must complete the returns form that was included with the delivery of your order and enclose it in the parcel you return to us. Please affix the correct postage before sending. We recommend that you obtain a certificate of posting from the Post Office for any returned items, as you are responsible for the goods until they reach us.

Any sum debited from your credit card will be credited to your account as soon as possible and in any event within 30 days of your order only once the goods in question are returned by you and received by us in the condition they were in when delivered to you. If you do not return the goods delivered to you, in the way detailed above, we shall be entitled to deduct the direct costs of recovering the goods from the amount to be credited to you.

If you choose to return your item for an exchange, rather than a refund, please use the returns form to specify which item you wish to receive in its place. If the new items are cheaper, we will refund the difference. If the items cost more, please enclose a cheque for the increase difference with your return parcel, or specify your card payment details on the returns form.

We will only refund the cost of postage to return an item if you have been sent incorrect goods or they are faulty or damaged. The refund will be credited to the card used for the original purchase. Click here for more returns information

Cancellation by us

We reserve the right to cancel the contract between you and us if:

  • We have insufficient stock to deliver the goods you have ordered;
  • We do not deliver to your area; or
  • One or more of the items you ordered was listed at an incorrect price due to a typographical error or an error in the pricing information received by us from our suppliers.

If we do cancel your contract, we will notify you by email or by telephone and will re-credit to your account any sum deducted by us from your credit card as soon as possible. We will not be obliged to offer any additional compensation for disappointment suffered.

4. Delivery

Our delivery options and charges are specified on our website. Certain products may incur additional delivery costs when shipped outside of the UK. You will be informed on any applicable product page where this is the case. Please note that it may not be possible for us to deliver to some locations.

We will deliver the goods ordered by you to the address you give us for delivery at the time you make your order. It is your responsibility to ensure that the delivery address you give us is correct and accurate and that there is somebody to take delivery of the goods from the delivery service used.

We will deliver the goods in the time period specified at the time of order. If you pre-order goods, an indicative date will be provided of when the goods should be available to despatch to you. We will notify you by email should this date extend by more than 1 week.

You will become the owner of the goods you have ordered when they have been dispatched to you. Once goods have been delivered to you, they will be held at your own risk and we will not be liable for their loss or destruction.

We make no promise that materials on our website are appropriate or available for use in locations outside the United Kingdom, and accessing the website from territories where its contents are illegal or unlawful is prohibited. If you choose to access this site from locations outside the United Kingdom, you do so on your own initiative and are responsible for compliance with local laws.

If your order is returned to us because the courier or postal service could not complete the delivery to you for whatever reason, then you will be responsible for the repeat delivery costs.

5. Limitation of Liability

Pia Jewellery endeavours to ensure that the information on this website is accurate and up to date, it does not give any warranty as to its accuracy or completeness and will not be responsible for any errors or omissions or for the results arising from the use of such information.

If the goods we deliver are not what you ordered or are damaged or defective or the delivery is of an incorrect quantity, we shall have no liability to you unless you notify us by email or telephone at our contact address of the problem within 7 working days of the delivery of the goods in question.

If you do not receive goods ordered by you within 14 days of the date on which you ordered them, we shall have no liability to you unless you notify us by email or telephone at our contact address of the problem within 16 days of the date on which you ordered the goods. If you notify us of a problem under this condition, our only obligation will be, at your option (but dependant on stock availability) either:

  • to make good any shortage or non-delivery; or
  • to replace any goods that are damaged or defective; or
  • to refund to you the amount paid by you for the goods in question in whatever way we choose.

Save as precluded by law, we will not be liable to you for any indirect or consequential loss, damage or expenses (including loss of profits, business or goodwill) howsoever arising out of any problem you notify us of under this condition and we shall have no liability to pay any money to you by way of compensation other than to refund to you the amount paid by you for the goods in question under clause 5.2.3 above.

You must observe and comply with all applicable regulations and legislation, including obtaining all necessary customs, import or other permits to purchase goods from our site. The importation or exportation of certain of our goods to you may be prohibited by certain national laws. We make no representation and accept no liability in respect of the export or import of the goods you purchase.

Notwithstanding the foregoing, nothing in these terms and conditions is intended to limit any rights you might have as a consumer under applicable local law or other statutory rights that may not be excluded nor in any way to exclude or limit our liability to you for any death or personal injury resulting from our negligence.

We cannot be held responsible for any delays once the goods have left us and are in possession of the delivery carrier.

6. Notices

Unless otherwise expressly stated in these terms and conditions, all notices from you to us must be in writing and sent by email to our contact address at [email protected] and all notices from us to you will be displayed on our website from time to time.

7. Invalidity

If any part of these terms and conditions is unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of these conditions will not be affected.

8. Privacy

You acknowledge and agree to be bound by the terms of our privacy policy.

9. Third Party

Third Party Rights: Except for our affiliates, directors, employees or representatives, a person who is not a party to this agreement has no right under the UK Contracts (Rights of Third Parties) Act 1999 to enforce any term of this agreement but this does not affect any right or remedy of a third party that exists or is available apart from that Act.

Third Party links: We may include hyperlinks on this Site to other websites or resources operated by parties other than Pia Jewellery, including advertisers. Pia Jewellery has not reviewed all of the sites linked to its Web Site and is not responsible for the content or accuracy of any off-site pages nor are we responsible for the availability of such external websites or resources, and do not endorse and are not responsible or liable, directly or indirectly, for the privacy practices or the content of such websites, including (without limitation) any advertising, products or other materials or services on or available from such websites or resources, nor for any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such content, goods or services available on such external websites or resources.

10. Governing Law

Each and every transaction carried out is deemed to be completed within the United Kingdom and therefore shall be governed by and interpreted in accordance with English Law. The terms of this charter (and any dispute, controversy, proceedings or claims of whatever nature in relation to them) shall be governed and interpreted in accordance with English Law and the English Courts shall have exclusive jurisdiction in relation thereto.

11. Entire Agreement

These terms and conditions, together with our current website prices, delivery information, no quibble returns policy, contact details, privacy & security policy and cookie policy, set out the whole of our agreement relating to the supply of the goods to you by us. Nothing said by any sales person on our behalf should be understood as a variation of these terms and conditions or as an authorised representation about the nature or quality of any goods offered for sale by us. Save for fraud or fraudulent misrepresentation, we shall have no liability for any such representation being untrue or misleading.

We make no representations or warranties about the accuracy completeness or suitability for any purpose of the information and related graphics published on our website. From time to time our site may contain technical inaccuracies or typographical errors.

12. Trade Marks

The contents of these pages (including pictures, designs, logos, photographs, text written and other materials) are the copyright trademark or registered trademark of Pia Jewellery Direct Ltd. The copying, modification, distribution, reproduction, or incorporation into any other work of part or all of the material available on this website may constitute an infringement of the owners’ rights.

13. Events Beyond our Control

We will not be in breach of this Agreement or otherwise liable for any delay in performance if to the extent that any delay or failure is due to circumstances beyond its reasonable control including, without limitation, strikes, lockouts and other industrial disputes, breakdown of systems or network access, flood, fire, explosion or accident.

14. Our rights

We reserve the right to change the Conditions from time to time, and your continued use of the Website (or any part thereof) following such change shall be deemed to be your acceptance of such change. It is your responsibility to check regularly to determine whether the Conditions have been changed. If you do not agree to any change to the Conditions then you must immediately stop using the Website.

15. Contacting Us About Your Order

If you need to contact us please call 0333 240 6238. Calls to this number cost no more than a national rate call to a UK 01 or 02 number.

Our lines are open:
Monday to Saturday 8am - 10pm
Sunday 9am - 10pm
Bank Holidays 9am - 5pm

16. Registration Information

Pia Jewellery Direct Ltd
Registered Office:
29-30 Monument Business Park,
OX44 7RW
Registered in the UK No: 08111999
Company VAT No: GB136646108